Marketing guidelines - Partnership guidelines

MARKETING GUIDELINES FOR OUR PARTNERSHIP AGREEMENTS

These simple guidelines are designed to enable you to illustrate and describe your relationship with us. They apply to all marketing materials, both print and online.

APPROVAL OF MARKETING MATERIALS

Middlesex University must approve all uses of the University logo and branded material as well as descriptions of any agreement. You should seek approval for use from your Middlesex contact before publishing or printing goes ahead.

It is compulsory that you include the Middlesex partnerships logo and at least a short description describing the partnership somewhere relevant on your website. They don't need to be on every page, but need to be located at least once.

If copy is in a language other than English, then an accurate English translation must also be provided. A partnership description must always be included in promotional materials. See the table below for the description that best fits your partnership with Middlesex.

PARTNERSHIP TYPE	SHORT DESCRIPTION	LONG DESCRIPTION
Articulation agreements	N/A	An articulation agreement between Middlesex University and <Institution> allows the transfer of credit from a specific programme delivered by to advanced standing and credit towards one or more specified programmes delivered by Middlesex. Student entry is subject to availability and other entry criteria.
Franchised programmes	This programme is designed, assessed and quality assured by Middlesex University.	A Middlesex University programme and qualification, designed, assessed and quality assured by Middlesex but delivered at and by a partner. You will receive a Middlesex award on successful completion.
Joint programmes	This programme is a joint initiative between <Institution>, and Middlesex University.	This is a Middlesex University programme and qualification, jointly developed, delivered and assessed by Middlesex and <Institution>, and quality assured by Middlesex University.
Progression programmes	N/A	A progression agreement between Middlesex University and <Institution> allows progression from a specific programme delivered by <Institution> to one or more specified programmes, at a higher level, delivered by Middlesex. Student entry is subject to availability and other entry criteria.
Validated programmes	This programme is quality assured by Middlesex University and you will receive a Middlesex award on successful completion.	This programme was developed and is delivered and assessed by <Institution>, awarded by and quality assured by Middlesex University. You will receive a Middlesex award on successful completion
Accredited external courses and activities	This programme delivered by <Institution> can lead to the award of credit points by Middlesex University. This does not result in the award of a Middlesex qualification.	The following programme delivered by <Institution> can lead to the award of credit points by Middlesex University. These do not result in the award of a Middlesex qualification:

DESCRIBING MIDDLESEX

If you decide to include a description of Middlesex across your marketing materials please use the following:

Middlesex University is a global, career-focused university with campuses in London, Dubai and Mauritius. For over 150 years, they've opened doors to higher education, supporting students to achieve their aspirations and strengthening communities. With a history of firsts, from business degrees to AR/VR in nursing education, Middlesex University prepares students for tomorrow's jobs.

YOUR KEY CONTACT

PARTNERSHIP TYPE	CONTACT
Articulation agreements	Justina Urbonaviciute
Franchised programmes	Academic Partnerships Office
Joint programmes	Academic Partnerships Office
Progression programmes	Justina Urbonaviciute
Validated programmes	Academic Partnerships Office
Accredited external courses and activities	Leigh Kelly
info	info